Net-Zero Marketing Challenge

In the Net-Zero era, there are only two ways of carbon removal that can be done to remove CO2 that is still emitted out of vital industries and from heavy transportation such as airplanes and ships.

The first of these ways is with technology that absorbs CO2 from the air and then immerses it in the deep ground. But this is expensive and there may be environmental impacts that are currently unknown.

The second way is to plant trees in places that were originally arid. This is the best effort because besides being cheap, anyone can do it, greening the earth, it also empowers the community through new economic growth in areas that were originally arid.

However, this second method will not attract the general public to be willingly planting trees in arid land, if they only expect their income from the carbon removal business model — because the process is complicated and the price of carbon credits is not very attractive at the moment.

So there must be a sustainable incentive so that people want to plant trees. This sustainable incentive can be built through high-value downstream products that can be produced from the fruit of the trees we plant.

Thank God, we can present this high-value product now with the main raw material in the form of tamanu seed oil — the reforestation tree that we use for critical and very critical areas.

In addition to the non-alcoholic perfume that we introduced earlier, this modern product has even been officially registered with BPOM, which is a product that is generally known as antiaging.

What we need now are marketing champions who have a passion for marketing green products like this Nu Age Antiaging.

As much as this product is sold, that is how many trees we plant. People stay young because they live on earth that we are. Is that you we are looking for to make it happen?